Breakthrough in hair color! natural hair color

Our permanent hair color products contain no bleach or peroxide so they don't 'lift' color – meaning you won't wind up a lighter shade than you already are. They are formulated with super-pure, natural plant dyes that gently deposit lush color to enhance your existing shade, cover grey, add highlights or deepen your color, depending on what your original color is and which hair color you use. See our color reference chart to help choose the right shade for you.
Our products combine 100% plant-based dyes with
RBE-Colors™, (Renewable Botanical Enviro-Colors) our patented technology that allows the color to bond with the hair shaft without using harmful, synthetic chemicals commonly found in other hair colors.
Click here to download Instructions for Use.pdf
Click here to download Hair Color Ingredient List.pdf

 

Instructional Salon Video (click below to view)

 

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NOTE: It is important to perform a patch test on hair that has been bleached, permed or chemically straightened, as in some cases the minerals in Vitacolor can interact with the ingredients in other hair color products. For this reason, it is also good to do a patch test when bleaching or highlighting over hair colored with Vitacolor. Thanks!