Using technology to make
     natural products that are as effective as synthetic ones

Other products rely on harsh chemicals such as para-phenylenediamine (PPD), ammonia or resorcinol to color hair. Our products contain none. Zero. We encourage all our customers to be informed and aware of these ingredients and their potentially harmful nature.

So how do our products help hair absorb color without harsh synthetic chemicals? By using Renewable Botanical Enviro-Colors (RBE-Colors™) and our patented technology.

Traditional, non-plant based hair dyes require the use of ammonia to force open the hair shaft to accept the large PPD molecules, damaging your hair in the process. Our highly purified plant based dyes - RBE-Colors™ - have small molecules, which helps them penetrate hair naturally and gently without having to force the hair shaft open. We use special extraction techniques to physically separate the colors from the plant matter and mix them with natural mineral salts to make our unique permanent hair color.