Our philosophy:
    be good to yourself, be good to the planet

This is our guiding philosophy. Ours is the only PPD-free, 100% plant-based permanent hair color available. We use no PPD, ammonia or resorcinol. We use only healthful, natural and gentle ingredients in all our products.

Our plant-based dyes are all-natural, not synthetic like other hair color brands. Made from renewable and sustainable ingredients, they have an ultra-low environmental impact. We capture the vivid pigments naturally produced by plants and combine them with a patent-pending process using Renewable Botanical Enviro-Colors (RBE-Colors™) for rich, beautiful color.

So your hair can feel as good as your conscience.